Justin Baker
  • Hey!
  • Released Products
  • Process
    • Design Strategy
    • Material Design
    • Industry Leadership
  • Deep Dives
    • LaunchDarkly
    • Xplore on the Go
    • Auction.com Mobile
  • Gallery
    • UI
    • UX
    • Visual
    • Mobile
  • Hey!
  • Released Products
  • Process
    • Design Strategy
    • Material Design
    • Industry Leadership
  • Deep Dives
    • LaunchDarkly
    • Xplore on the Go
    • Auction.com Mobile
  • Gallery
    • UI
    • UX
    • Visual
    • Mobile
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LaunchDarkly - Entire Platform Design & Launch
The industry-leading platform for controlling software releases and features

Outcome Summary
Launched the industry's first feature management SAAS, growing it from $0 to $XXM in revenue in 2 years and an NPS of 40+. Team grew from 5 to 50. Customers include teams at Intuit, Microsoft, GoPro, Auction.com, and Atlassian
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Launch Time!

Role & Responsibilities

Role
  • ​​Lead Product Designer (First Designer)
  • Owner of user experience, customer outcomes, and market research
Responsibilities
  • Design: Full stack design process, including ownership of customer outcomes
  • Research: Lead research, identify user needs, identify objectives, develop personas, develop stories and journey maps
  • Functional Design: Work directly with engineering to develop new features from the data model upwards
  • Wireframing and Prototyping: Rapidly diverge and converge on design solutions through rapid testing
  • Deployment and Testing: Identify key metrics to assess usability; hold customer interviews to gather feedback
  • Marketing: Write user documentation, create explanatory diagrams, and release product articles

Objectives

First Major Objective (6 months)
  • Quickly research and discover customer problems in the software development release process
  • Identity, interview, and observe a spectrum of users to identify sophomores, power users, and decision-makers
  • ​​Launch an MVP that solves the most pressing customer problems within a strict timeline
  • Establish a quantitative and qualitative feedback loop to quickly iterate
Second Major Objective (6 months)
  • Build on customer feedback to prioritize and launch a complex conditional rules engine and a product analytics suite, including an audit log
Third Major Objective (6 months)
  • Build on customer feedback to prioritize and launch an enterprise policy editor and permissions system

Discovery and Ideation

Industry Research
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Customer Interviews
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Onsite Observation 
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First Hand Experience
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User Characters
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Rapid Prototyping

Industry Research
  • --
Customer Interviews
  • --
Onsite Observation 
  • --
First Hand Experience
  • --
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Onboarding quickstart tutorial built for developers
Multivariate flag editor with rules generator and percentage rollout
Custom user attribute editor
Feature flag management screen
Bulk object editor with explicit statuses
Integrations builder with empty states
Justin Baker
Personal Design Portfolio
For professional and employment purposes only.
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Justin Baker​
​© 2018 All Rights Reserved
  • Hey!
  • Released Products
  • Process
    • Design Strategy
    • Material Design
    • Industry Leadership
  • Deep Dives
    • LaunchDarkly
    • Xplore on the Go
    • Auction.com Mobile
  • Gallery
    • UI
    • UX
    • Visual
    • Mobile