Foreclosure Interact

LaunchDarkly - Entire Platform Design & Launch

The industry-leading platform for controlling software releases and features

Outcome Summary
Launched the industry's first feature management SAAS, growing it from $0 to $XXM in revenue in 2 years and an NPS of 40+. Team grew from 5 to 50. Customers include teams at Intuit, Microsoft, GoPro, Auction.com, and Atlassian

Launch Time!

Role & Responsibilities

Role

Lead Product Designer (First Designer)
Owner of user experience, customer outcomes, and market research

Responsibilities

Design: Full stack design process, including ownership of customer outcomes
Research: Lead research, identify user needs, identify objectives, develop personas, develop stories and journey maps
Functional Design: Work directly with engineering to develop new features from the data model upwards
Wireframing and Prototyping: Rapidly diverge and converge on design solutions through rapid testing
Deployment and Testing: Identify key metrics to assess usability; hold customer interviews to gather feedback
Marketing: Write user documentation, create explanatory diagrams, and release product articles

Objectives

First Major Objective (6 months)

Quickly research and discover customer problems in the software development release process
Identity, interview, and observe a spectrum of users to identify sophomores, power users, and decision-makers
Launch an MVP that solves the most pressing customer problems within a strict timeline
Establish a quantitative and qualitative feedback loop to quickly iterate

Second Major Objective (6 months)